Strategic Web Design

Most people think web design starts with a web designer. It actually starts with the collaborative strategies of the client and the web consultant, to ensure the site actually does what it is supposed to. We call traditional web design "Interface Design", which as you will see, is not the fist step at all!

Creating the actual website (or website design as some would call it) is the last task in the required resources to get your business online effectively. Your website is much more than a simple information resource. It can provide strategic data, vital to your competitive advantage. It can facilitate communications, back-up operations and even influence strategic direction in some enterprises. We need to ensure that your online presence is properly thought-out, planned and measured for benefit before exercising the creativity of our designers!

Deciding what your site is required to do, how it will be measured, what effect it has on departments and how to achieve the most from what the Internet offers is the role of Strategic Web Design (SWD). We see SWD as the most important part of the process as it decides the goals and success of your online integration.

Strategic Web Uses Include:

• CSI Data (Customer Service Indexing)
• Stock-driven marketing & sales activity
• Communication Portals
• RSS Feed-based Inventory / News Data
• Internal Communication systems
• Self-directed systems

Even if you are just considering a basic Web presence, drop us a line with your thoughts and we will endeavour to help you with the process. Remember, a properly planned resource will return far more benefit than an "ad-hoc" design with little focus. We have many clients who started with basic sites many years ago who have grown to include many other systems. Even the simplest site should be designed to cope with success and growth!

	Overview We design websites and applications for businesses...
	Strategic Web Design Provide strategic data, facilitate communications and influence direction....
	Operational Planning Web project needs to include all the operational tools...
	Integration Integration into existing business activities is also....
	Interface Design Interface Design is the part which turns all the planning...
	Marketing & Targeting From local-based to world-wide marketing advice...
	Adaption Adaption looks at historical usage, new market forces...
	Maintenance Web Maintenance is as important as design...
	Projects Examples of our systems and online applications...

If you don't really know where you are going, how will you get there?

Could there be better avenues to your goals?